I'll bet you're wondering what has been happening to the JACK Quartet (actually, you're probably wondering whether I haven't been reading any good books or seeing any good movies lately. I have. Reports will come in due time. Or not.)
Last week, the New York Times had another rave review of JACK, accompanied with a four column picture. To just pick out a few random blurbs: "young, hip JACK Quartet"; "this brilliant ensemble"; "viscerally exciting"; "eclectic thoughtful program"; "riveting performance"; "a tour de force of intensity and color."
The reviewer comments that he previously heard JACK perform in black t-shirts, but the performance last week was in suits and ties and that the Quartet proved it can do both. That review has been widely reprinted, not just because it was about JACK, but because it is by the New York Times.
Now, lo and behold, some internet t-shirt purveyor in the United Kingdom is using the quartet to sell t-shirts -- not JACK t-shirts, just t-shirts in general. The ad quotes the review as saying the Quartet is comfortable in either t-shirts or suits, and then goes on to basically say, "you too can be comfortable. Buy a t-shirt from us." Take a look at the ad, it's weird.